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BT Advantage - It's All About Business Travel!
Business Travel Hotel Program
Why Participate
Participation Benefits
Available Programs
What is SalesConnect
BT Advantage Drives Business Travelers To Independent Hotels Nationwide
“It’s All About Business Travel” at the BT Advantage/BT Hotel Collection booth – where independent hotels can discover how to accelerate sales and traveler managers can find ideal hotels.
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Dont Miss GBTA Convention 2014, July 26-30, 2014 in Los Angeles
Our BT Hotel Collection hotels belonging to our BT Advantage Business Travel Program will be showcased at GBTA this year!
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Genares Launches New SalesConnect Hotel CRM Tool with BT Advantage Business Travel Hotel Programs to Drive Sales to Member Hotels
Genares has released a new web-based CRM tool “SalesConnect” to work with corporate accounts and their RFPs for all members of their BT Advantage program.
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Genares™ Achieves Breakthrough With Direct Connectivity to Sabre Global Distribution System (GDS)
Genares™, the fast-growing reservations technology provider serving hotels worldwide, has achieved a technology milestone that offers multiple benefits to its clients.
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GDS on the Uprise While Rate Parity Changes the Game
Studies show that the use of GDS by travel agents is increasing but preferences for booking are also altering due to rate parity.
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The BT Advantage program offers an upgraded Business Travel Support program which allows qualifying hotels the opportunity to participate in select Preferred Partner Programs of Consortiums like American Express and Carlson Wagonlit Travel. Hotels are invited to submit based on location and volume by market and if selected have increased exposure and access to call centers normally closed to non-preferred hotels.
The BT Advantage - Business Travel Hotel Program includes:
  • Private label chain code BT
  • GDS chain marketing in participating property markets
  • Global Marketing within Consortium Agencies promoting BT Advantage Hotels
  • Centralized submission and billing of all consortia contracts
  • Annual Calendar for opt-in Call Center visitation and City Center sales blitz
  • Annual Calendar for opt-in Travel Tradeshow Exhibitions
  • Additional Co-op Marketing and Advertising Opportunities only open to Preferred Partner Hotels
  • Monthly reporting of Booking Activity and Opportunities
  • SalesConnect 3.0 Corporate Sales & RFP Database Tool
BT Advantage is designed specifically to address these market factors:
  • Chain codes are used today to help Travel Agents identify a hotel and for groups of hotels to establish consortium partnerships for maximum Travel Agent exposure.
  • Over 60% of the transactions completed in GDS by "Travel Agents" are business travel related.
  • Over 90% of business travel in Mid-Market to Fortune 500 companies is managed by a Travel Management Company (Consortium) utilizing online booking tools (OBT's) fed by the information in GDS.
BT Advantage Marketing Services Include:
  • Exclusive chain code BT, the Business Travel Advantage
  • Call Centre (TMC's) Presentations
  • Tradeshow representation - Group, Corporate & Leisure
  • Regional Agency Activities & Key City Roadshows
  • Worldwide exposure on TMC's proprietary online booking tools
  • Preferred pricing on targeted destination specific banner ads
  • Preferred pricing/discounts on eNewsletters
  • eCorrespondence to corporate bookers highlighting hotels accepted into corporation programs
BT Advantage Support Services Include:
  • Centralized RFP support including consortia submission, follow-up and account sourcing, rate loading & Corporate RFP management
  • Year Round point of contact for all things RFP related
  • Quarterly GDS Analysis of Consortia Production
  • Annual Year over Year Analysis
  • Outside sales exposure through marketing programs and direct sales calls on travel agents and TMC call centers.
North American Sales Team:
Consortia Management & Southwest Sales:
Lara Weiss -
Northeast U.S. and Canada Sales:
Rowena Montafia -
Northwest, Midwest U.S. and Canada Sales:
Debra Taube -
Southeast Sales:
Valisha Chavez -
BT Advantage
5201 N. O'Connor Blvd.
Suite 400
Irving, Texas 75039

Phone 817.722.2874
Fax 972.409.9988

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